Healthcare Decision Support and IBM Watson Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019 study has 271 pages, 87
tables and figures. Worldwide healthcare cognitive computing markets are poised
to achieve continuing growth as the healthcare delivery system responds to new
products. Growth is achieved in response to changing technology, better
analytics, and new information systems that leverage natural language, and
changing market conditions.
Healthcare decision support
markets consist of traditional market participants led by McKesson and Watson
from IBM. IBM Watson offers structured and unstructured data in combination.
This represents a major breakthrough in what kind of decision support can be
offered.
IBM Watson can provide a far more
differentiated testing assessment. Watson knows what tests are relevant to
further characterize a particular patient condition and what tests are not.
It is a great help to physicians
to have an assistant that is able to have read the latest journal articles and
is loaded with medical information to recommend what tests may be relevant in a
particular situation. Wrong tests, tests that are not useful in a particular
situation, account for 30% of the costs of healthcare delivery in the US. This
is a lot. To have a new system available that addresses these issues is great.
IBM Watson is initiating a new
era of cognitive computing that extends the tabulator and application program
intensive enabling new market opportunities based on cognitive performance.
Watson is so powerful and so new that the uses for it are not even defined yet.
The tools and methods released by natural language computing systems are remarkable.
They are very exciting.
Watson is comprised of a core
engine. This engine is more powerful than anything that has been designed by
humans before. To the credit of IBM, the first purpose that Watson has been put
to is to improve healthcare delivery. To those analysts following Watson, there
is tremendous promise in the offing.
IBM concentrates on building end
to end systems that are able to adapt of market changes. While this may make
the IBM product set seem overly heavy in the short run, in the long run, this
is of enormous value to clients as proved by the company market leading
position in innovation software.
This forecast below is predicated
on the assumption that IBM makes available the Watson cognitive computing
capability worldwide as a SaaS tool immediately, and people with smart phones
learn that for five cents they can access solid medical opinions relating to
particular symptoms. This does not turn the consumer into a healthcare
provider, but it gives the consumer more power in dealing with the physician
and the provider.
Just as the mother that took her
child to the doctor this week in February 2013, and said, "I think it is
an appendicitis" and the doctor said "No, it is influenza.",
after the appendix broke and threatened the life of the child, the mother was
angry, the physician was apologetic. With Watson at her side, the mother would
have had more credible authority with the doctor.
This scenario really happened to
an esteemed marketing manager in Minnesota, USA this week in February 2013.
Watson has a lot to offer the consumer, without making the consumer a doctor;
it brings more information and authority to the patient - physician
interaction.
So also, the physicians gain a
valuable assistant at their side when they can access Watson for $60 per
physician per month. This cost represents two cents per patient encounter,
hardly a blip on the bill to the patient, but lends incredible value to the
patient - physician interaction, bringing the latest research to bear on the
physician diagnostic and therapeutic decision making process.
Watson can be loaded with the
latest research results. No physician can track all the latest medical
research; there are intense volumes of it. Any one physician can only hope to
read a small portion of what is published in his or her own field. Watson knows
it all. It is available to share what it knows at a small fee.
Physician access is anticipated
to be at a cost of $60 per month per physician, and every facility will have to
give its physicians access to IBM Watson and cloud based healthcare decision
support.
Personal, consumer queries are
anticipated to account for 93% of the healthcare decision support revenue by
2019. Growth is a result of new cognitive computing technology availability. It
is not enough to maintain a static position in a market, nimble competitors
steal market share away if innovation is not pursued, this is increasingly true
in the healthcare decision support markets. Innovation provides competitive
advantage and protection of market position.
Companies
covered in this market
research report
are –
McKesson InterQual, Millman, IBM, Truven,
Accenture, Aetna, AMD, American Well Systems, Assa Abloy, AT&T, Boehringer Ingelheim,
Bosch, Bayer – Viterion, Biotronik, BT, Buccaneer, Cardionet, Centerstone
Research Institute, ciCoach.com, Cisco, Cleveland Clinic, CMS, Deutsche
Telecom, eCardio Diagnostics, Eliza Corp, EMC 5-24, Healthrageous, Honeywell
HomMed, Humedica, GlobalMed, Intel, Kaiser, Mayo Clinic, Medical Strategic
Planning, Medullan, NTT, Partners Healthcare. Philips, Polycom, PwC, Qolpac,
Qualcomm, Sorin Group, Sotera, Skype, Sony, Sutter Center for Integrated Care,
Telecare, Telesofia Medical, Textron Systems, VA Department of Veterans
Affairs, Verizon, Vidyo, Walmart, Worksmart