The projected average size of the global annual marketing budget for supplier companies in the medical devices industry in 2012 was US$1.7 million, but this decreased to US$725,000 in 2013, according to a new report from publisher. This decrease was due to market uncertainty, responding to pricing pressure', and regulatory change in global medical devices industry.
According to this survey report, China, India, Brazil, Russia, and Eastern Europe are expected to offer the most industry growth opportunities in 2013. Online content sites and portals were highlighted as a key investment area by 37% of supplier respondents, while 35% of respondents projected strong investment growth in corporate and brand websites. Overall, competitor and market intelligence research, customer intelligence and analytics, and business performance management solutions were identified as the marketing and sales solutions that most respondents expected to invest in during 2013.
Spanning over 142 pages and 60 tables & 58 figures, “Global Medical Devices Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” report analyzes how medical devices industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014.
In addition to covering the industry dynamics, growth outlook, threats and opportunities, suppliers' marketing expenditure activity, marketing and sales behaviors and strategies, the report also covers 44 key players in the global medical devices market including Johnson and Johnson, TriStar Wellness Solutions, HemCon Medical Technologies, Digirad, Medtronic, Cordis Corporation, ET View Medical Ltd., Vancive Medical Technologies, Covidien, Biosensors International Group, Spectrum Dynamics, Stryker Inc., Trauson Holding, Bayer, Conceptus, Solta Medical, Sound Surgical Technologies, EndoChoice, Peer Medical, Samsung Electronics America, NeuroLogica, STAT-Diagnostica, High edge consulting, Baxter International Inc., Mikrotech, GE Healthcare, Hemobrás, BPL Medical Technologies, Clearbridge Biomedics, Cambridge consultants, Biomedical Catalyst, Biosense Technologies, Sorin Group, Lab21, IntegraGen, BD Medical, Health Canada, CellAegis Devices, Zoll Medical, BASF, DDA Medical, Eurocom Healthcare Communications, Dudnyk, Dailey Marketing Group.
To browse more medical devices market research reports visit: Medical Devices Market Research Reports
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