As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of mobile communications technology & devices to enhance access to healthcare information, improve distribution of routine and emergency health services and provide diagnostic services.
Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile connectivity services. Given that most operators have established themselves as reputable consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer bases.
In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to securing the supply chain and, in the battle against counterfeit drugs.
Driven by the thriving ecosystem, the research estimates that the mHealth market will account for nearly $9 Billion in 2014 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, research estimates further growth at a CAGR of nearly 40% over the next 6 years.
"The Mobile Healthcare (mHealth) Bible: 2014 - 2020" report presents an in-depth assessment of the global mHealth market. In addition to covering key market drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from 2013 till 2020. Historical revenue figures for 2010 – 2012 are also presented. The forecasts and historical revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5 ecosystem player categories, 6 geographical regions and 34 countries.
The report will be of value to current and future potential investors into the mHealth sector, as well as mobile network operators, healthcare service providers, pharmaceutical companies, healthcare insurers, government healthcare institutions, infrastructure/device vendors, application developers and software/service vendors who wish to broaden their knowledge of the mHealth ecosystem. Spanning over 234 pages, 103 tables and figures, this report provides comprehensive information on the key trends affecting these segments, and key analytical content on the market dynamics.
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