The objective of this study was
to:
- Understand market environment including competitor and distribution channel in the medical compression therapy sector.
- Recommend potential channel partners on a basis of their presence and position within the Thai market
- Provide appropriate recommendations on potential channel partners
Market size:
In 2009, feed consumption in China, Indonesia, Philippines and Vietnam
was total about 409.3 million of which China is the largest market (90% shared)
followed by Indonesia and Vietnam (shared about 4% each) and Philippines
(2%).
Market attractiveness:
However, in term of market
attractiveness, Vietnam and Philippines
are the most attractive markets due to reliance on imported ingredients. In China, despite its huge market, only 1.1%
of its feed consumption are imported. However, due to its substantial market
size its portion of imported ingredients can be as high as 4 million tons a
year. For Indonesia, the market is
self-sufficient especially for macro ingredients, while its still relies on the
import market for feed supplement and additive products.
Livestock sector:
Swine and poultry feeds dominate
the four markets as about 68% of livestock outputs come from these two
sectors. China is a huge market for all
type of livestock's products. Within
selected Southeast Asia (SEA) markets, Indonesia is the primary market for
poultry feeds, whilst the Philippines and Vietnam are the main market for swine
feeds. The dairy and beef sectors are
yet to be developed in China and the selected SEA market.
Choice of feeds:
Corn, cassava, soya bean and rice
bran are common macro ingredient used.
For feed supplements, nutritional products such as vitamin, amino acid
and trace mineral are commonly found in the four markets, similar to auxilary
substances such as pigments, antioxidant.
For disease preventing drugs, antibiotics are commonly used while growth
promotants and digestive enhancers are still at an experimenting stage.
Trends of feeds ingredients:
The demand for DDGs is rising in
China, Vietnam and Philippines, This is
because its considerably cheaper than
corn and the price is also more stable.
As the feeds industry in the four markets are under restructuring and
moving toward industrialization, the demand for feed supplements and additive
will continue to rise as its standard practice for large feed mills to use
supplements and additives to improve their production capacity and maintain
quality of output.
Decision making process:
Nutritionist is the main decision
maker for large feed millers. Large feed
millers are usually foreign owned and most of the time the feed formulae comes
from the regional headquarter, which also plays a vital role on selection of
suppliers and sourcing.
Decision criteria:
Ability to maintain feed
ingredient quality is the key issues for the selected SEA markets, while the
China market is more concerned on logistical issues, such as consistent and
reliable delivery and shelf life.
Key players:
CP group from Thailand, New Hope
from China and San Miguel from the
Philippines are the main regional players for agribusiness. They are vertical integrated players mainly
in the poultry and swine segments.
Cargill from the U.S. and Proconco from France are also present in the
selected SEA markets. For second tier
players, most are local and/or state-owned enterprises - they usually adopt a
good practice from market leader. This
also includes their ingredient sourcing as well as type of feed ingredients to
use.
Recommended products:
DDGs has high potential to grow in China, Vietnam
and Philippines markets whilst Indonesian would prefer to source corn locally
as the local corn price is cheaper. The
demand for functional feed supplements and additive such as nutritional
enhancer, antibiotics will continue to grow
along the expansion of manufactured feed productions. More advance technology products such as
pre-biotic, pro-biotic are yet to be widely adopted and the demand will grow
slowly in the short-run. The demand for
alfalfa will also continue to grow, however, price is the main barrier for
adoption as most of the farmer in dairy sectors are local enterprise. Silage inoculants still do not show a high
potential for China and the selected SEA markets. This is because most of the farmers are not
aware on its functional benefits. This
therefore leads to low demand, which leads to the product not being commonly
available.
Spanning over 59 pages “Market analysis - Channel: Partner Search – Medical Compression
Stockings Market in Thailand” report Covering Project background, Overview
of Thailand healthcare industry, Overview of medical compression stock, Market
size and growth, Distribution channel analysis, Customer analysis, Appendix.
This report Covered 4 Companies - Medi, Venosan, Maxis and Jobst, HAN Biomed.
Know more
about this report at – http://mrr.cm/Zv8
Find all Pharma and
Healthcare
Reports at: http://www.marketresearchreports.com/pharma-healthcare
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