The U.S. Wound Management Market is Expected to Reach $10billion by 2020; Reveals New Report

The wound and tissue management market includes wound closure devices; static and dynamic compression therapy; moist, antimicrobial, interactive wound dressings; non-adherent contact layers; hemostats; tissue sealants; anti-adhesion; and negative pressure wound therapy.  This report details the expected growth rates, average selling prices (ASP) and market values of these interlinked segments.

The U.S. Wound Management Market growth will be driven by the introduction of new products that will be easier to use. However, this will be hindered by changes to reimbursement, specific to the U.S. interactive dressings market. The interactive dressings market is further segmented into collagen dressings and skin substitutes. The interactive dressings market experienced double digit growth in 2013 and the emergence of many new players in the market.

The U.S market for wound and tissue management was driven by the introduction of newly FDA-approved products, and by demand due to the aging population, and increasing rates of both obesity and diabetes. The advanced wound dressings segment exhibited the highest growth in 2013. This growth will be due to the rising popularity of foam dressings, antimicrobial dressings and the influx of competitors and innovative products in the interactive dressing market. The reimbursement changes in 2014 will potentially have a negative impact on the growth of the interactive dressing market.

The range of products in the wound management industry is as diverse as the conditions they are meant to treat. The use of traditional dressings has stood the test of time and these will remain important products. This market will exhibit slow but healthy growth over the forecast period due to its sheer size. However, advanced dressings are the way of the future and there is still a large untapped potential market. Advanced dressings decrease the frequency a dressing must be changed and due to the commoditization of these products, the price gap between the two, traditional and advanced, is decreasing. Over the forecast period, companies which are able to modify and enhance their advanced dressing portfolio will be able to grow with the shift in product usage.

Growth in the negative pressure wound therapy market was significantly affected by the competitive bidding process. This market is expected to rebound and post growth in the high single-digits over the forecast period. Growth will be supplemented by improved reimbursement rates for single use negative pressure wound therapy pumps and an increase in the number of competitors.

Image: Collagen Dressing Market, U.S. 2010 - 2020 (See attached Chart image) (Source: i-data research)

With the baby boomers aging, the total number of people over the age of 65 is drastically increasing within the United States. With an aging population comes the requirement for more surgical procedures, all risking the possibility of circulatory issues. As a result, a greater number of devices used in surgery, such as wound closure devices, hemostats and tissue sealants, will be purchased. Therefore, sales of products that enhance circulation to treat lymphedema and chronic wounds are expected to increase to meet the growing demand of this population.

The wound and tissue management market is consistently changing through new reimbursement rates, FDA approval and product innovation. A company which was once a dominant player in a market can lose market share quickly due to a number of different factors. KCI continues to lead the negative pressure wound therapy market but their revenue was significantly affected by the competitive bidding process, which allowed Smith & Nephew to increase their market share. Shire, a once dominant player in the interactive dressing market, saw their revenue significantly decrease year-over-year due to their highlight product not receiving FDA approval for additional usage.

Report Highlights:

• Introduction of newly FDA-approved products
• Reimbursement change effects on the market
• Mainstay products in the wound closure market, such as sutures
• Improved advanced wound closure devices, such as cyanoacrylate-based tissue adhesives
• DME competitive bidding proccess effects on various markets

Spanning over 353 pages, “U.S. Market for Wound and Tissue Management 2014” report covering the Executive Summary, Research Methodology, U.S. Wound And Tissue Management Market Overview, Wound Closure Market, Static Compression Therapy Market, Dynamic Compression Therapy Market, Advanced Dressing Market Overview, Moist Dressing Market, Antimicrobial Dressing Market, Interactive Dressing Market, Non-Adherent Contact Layer Market, Traditional Wound Dressing Market, Hemostat Market, Tissue Sealant Market, Anti-Adhesion Market, Negative Pressure Wound Therapy Market. The report covered few companies are - Ethicon, Covidien, KCI, Medline, Smith & Nephew, 3M, Organogenesis, Baxter, Pfizer, Mölnlycke, ConvaTec, BSN-JOBST.

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